9:30 am

Welcome and Chairman’s Opening Address

10:30 am

CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist

11:30 am

CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist

12:30 pm

Closing remarks from the chair

8:30 am

Registration and morning coffee. Entry gate pass

9:00 am

Welcome and Chairman’s Opening Address

10:00 am

CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist

11:00 am

CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist

12:00 pm

Closing remarks from the chair

9:00 am

Welcome and Chairman’s Opening Address

10:00 am

CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist

11:00 am

CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist

12:00 pm

Closing remarks from the chair