Schedule

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Schedule Table

Take a look at what happened
  • 8:30 am

    Registration and morning coffee


    9:00 am

    Welcome and Chairman’s Opening Address


    10:00 am

    CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist


    11:00 am

    CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist


    12:00 pm

    Closing remarks from the chair

  • 9:30 am

    Welcome and Chairman’s Opening Address


    10:30 am

    CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist


    11:30 am

    CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist


    12:30 pm

    Closing remarks from the chair

  • 8:30 am

    Registration and morning coffee. Entry gate pass


    9:00 am

    Welcome and Chairman’s Opening Address


    10:00 am

    CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist


    11:00 am

    CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist


    12:00 pm

    Closing remarks from the chair

  • 9:00 am

    Welcome and Chairman’s Opening Address


    10:00 am

    CASE STUDY 1: Pride & Predudice: developing a three-year, three-continent, multichannel marketing campaign with global reach yet taking account of local and regional sensitivities David Humber, Marketing Director, Digital Engagement, The Economist


    11:00 am

    CASE STUDY 2: Aviation Festival 2016: how marketing and production worked together to breathe new life into an established event David Humber, Marketing Director, Digital Engagement, The Economist


    12:00 pm

    Closing remarks from the chair

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